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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Please upload your 2-3 page paper here. You paper should be in MLA format with the questions incorporated into the paper. Please do not submit your paper with question and then answers underneath. You will receive an zero for grade until the correct format is submitted. How Joe Coulombe Made Trader Joe’s a Success Story- Realizing that his chain of convenience stores could not compete successfully with the growing 7-11 chain, Joe Coulombe changed the name of his stores to Trader Joe’s and altered his strategy to begin supplying upscale specialty products such as wine, drinks, and gourmet foods to customers. This move worked well because he found a new niche in the supermarket industry and excelled in customer service by training employees to be proactive and kept them motivated through generous rewards. 1. What was Joe Coulombe’s approach to organizational design? 2. What specific decisions did he make to create Trader Joe’s organizational structure and culture? 3. Go online and see how Trader Joe’s is performing today. What new problems of organizing has it been facing as it has grown?

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Joe Coulombe’s approach to organizational design was very unique. Joe Coulombe realized that his business at the start was not doing well compared to its competitors in the industry. Therefore, for his new business to survive in the industry, he had to come up with a new strategy that would enable him achieve his goals and vision. He decided to apply a new and different strategy to his business. Joe opted to change the products he was selling and began to supply a more expensive and of high quality products specializing in products such as such as wine, drinks, and gourmet foods to its target market. Coulombe went ahead and changed his store’s name to Trader Joe’s and added new stock of all the varieties and brands of California wine.